Starting Lineups: NBC Held Us Hostage, But Usain Bolt's Still The King Of 100 Meters

I can't remember being so pissed off at a network in my entire life.

I cleared my schedule, work up early, cooked myself breakfast and did everything else I needed to do so that I could watch my favorite events of the Olympics. The track and field events. I won't go into the pageantry of why I like the track and field events so much, but all I can remember is that my mama would jump out of her seat when Carl Lewis and Florence Griffith-Joyner sprinted around that track to win Olympic gold. I was hooked ever since.

However, NBC decided to hijack the track and field proceedings in an act of selfish greed and pure ignorance.

I've watched these 2012 Olympics since they began over a week ago, and I thought I knew the drill. Events would start throughout the day and would be shown on tape-delay in the evening. Cool beans. For someone like myself, one who works in Corporate Plantation America, watching it in the evening was perfect. On the weekends, this wouldn't be nearly as much of an issue, as I could watch during the day if I choose, and if I wanted to watch again (or catch up) in the evening, I had that right as well.

For some reason, NBC wanted to do some different shit.

NBC decided to not show the track and field events like they said, at 10:15 a.m. The problem with that is, they only showed it live online via a stream. Now look, I'm not going to say that I'm against watching illegal streams of video on the internet, but if I have the option of watching it on television, I'd much rather watch it on my beautiful 51" Hoshitoshi ... errr, Samsung plasma TV.

I wouldn't have had a problem with NBC doing this at all, but they hadn't done this for any other events in the Olympics. Swimming. Gymnastics. Water polo. Badminton. Trampolining. Equestrian. Any other sport that I can think of that I'd view as a leisure sport. Table tennis. Yeah. NBC, YOU TELEVISED ALL THESE OTHER EVENTS LIVE ON NBC, CNBC, MSNBC AND THE NBC SPORTS NETWORK, BUT WHEN IT COMES TO THE PINNACLE EVENTS OF THE OLYMPICS, YOU WANT TO HIGHSIDE US AND NOT SHOW US USAIN BOLT IN ALL HIS GLORY UNTIL 11:30 P.M.???

*breathes*

*takes sip of Henny*

*breathes again*


I'm not going to mention the fact (yep, I'm about to mention it) that you started your friggin' telecast with women's diving. Sigh … then did two women's 400m hurdle events (hello T'Erea Brown, I love you boo. Fellas, she's mine. Back off.) which was cool, but then you went to the women's beach volleyball QUARTERFINALS? Really? I mean ... good grief. By the time we got to see the great Usain Bolt run his 100 meter final, it was past 11:00 p.m. and I began wondering if I'd actually get to see the Jamaican sprint gawd do his thing.

He did his thing all right, and it was a glorious occasion indeed. Enjoy the video above, and share with friends. Enjoy T'Erea, and share with friends. Enjoy your pertinent reading material for the week, and share with friends.

Lifehacker: How an American Can Stream the BBC's Olympics Coverage and Overcome #NBCFail

Life and Times: Low End Theory: Wolfsgart Auto Show and Stance Culture

Complex: 25 Classic Chevrolet Corvette Advertisements

Day and a Dream: Album Review: Rick Ross – God Forgives, I Don’t

Smoking Section: PoV: Ronald Reagan’s Popcorn Shower From The New York Giants

FOX Deportes: Nothing like testing out product the Nike Vault

Edge of Sports: Mitt Romney Is Wrong About the London Olympics, and This Is Unfortunate

SLAM Online: LeBron James Says Team USA Has to do a Better Job of Communicating

Front Office: The good, bad and ugly of the NBA summer

The Starting Five: Bengals' coach Marvin Lewis is one cool cat

NY Mag: At Least 20 Olympians Caught Fudging the Rules, Doping, or Dating Neo-Nazis

5 Replies to “Starting Lineups: NBC Held Us Hostage, But Usain Bolt's Still The King Of 100 Meters”

  1. Sorry Ed, but you're not all that important to NBC this week.

    Ratings are through the roof for these Olympics, mostly due to teenage and young adult women going nuts over the events that you don't particularly care for. It's a demographic that advertisers love as well.

    Of course, they were going to save the most exciting event for last. A few minutes past 11:00 is perfect because you gain viewers tuning in for the news and you hit prime time in the other time zones.

    Does the Academy Awards give the Oscar for Best Picture at the beginning of the show?

    "It's not personal, G. It's strictly business" - Nino Brown

    Yeah, NBC knows that you're a little miffed, but you still watched it. They'll get you straight during football season!

    1. I agree with you regarding the ratings, but are those same teenage and young adult women still watching? Swimming and gymnastics are for the most part done. Volleyball is still going on but that is it. I suspect that the ratings will drop as women stop watching. In any case, what was stopping NBC from airing the race live and replaying it later if they wanted to?

      1. Well, I don't pretend to be a network programmer, but I'll take a guess. NBC is not going to show the race live and then show it again later. Once it's shown, that's it. It's all over YouTube, all the bloggers have it, people have DVR'ed it, etc. The atmosphere and excitement of watching it in prime time is extremely diluted.

        NBC has one chance to show it for the first time where the public hasn't seen it and is hungry for it. Apparently, it's best to fire that shot in prime time.

Leave a Reply

Your email address will not be published.