When Young Jeezy and KanYe West came out with the anthem of the summer in “Put On” (for my city) back in 2008, it instantly made you want to chant out for your hood, your block, where you come from, and what you stand for. When I first met the homie, Larry Luk, back in New York and heard the man talk about his clothing line We Are The Process, I felt like the man had “Put On” playing in his mind.
Along with photographer extraordinare Joe Martinez and a slew of dope designers, they have created a clothing line that literally puts on for “The Champions of the Dirty South.” The line has a expansive range of design, from their own slant on the Atlanta Braves logo and branding, to a deep influence of anime and illustration.
WATP has discounted everything in the entire We Are the Process brand online store. From tees, to caps, to even a dope letterman’s jacket that I secretly want, there’s something you can find that can help you “put on” for the South. Sale ends December 31st, and that beanie will help me get my winter started right.f
Eddie Maisonet is the founder and editor emeritus of The Sports Fan Journal. Currently, he serves as an associate editor for ESPN.com. He is an unabashed Russell Westbrook and Barry Switzer apologist, owns over 100 fitteds and snapbacks, and lives by Reggie Jackson’s famous quote, “I am the straw that stirs the drink.”