Nike Sportswear Goes Hyperfuse Color Crazy With ‘What The Max’

I can’t front; the first time I put on a pair of Nike Hyperfuses, I thought there was something wrong with the shoes.

Is there a hole in my shoe? Why can I feel all this air on my toes? Why is the shoe so light? I feel like I’m walking with just socks on. 

That’s the point, Ed. Duh.

Nike introduced Hyperfuse construction to create a breathable, stable and resilient basketball shoe called the Hyperfuse, and The Swoosh is now taking the technology across their platform of Nike Sportswear shoes.

Nike Sportswear is launching the ‘What the Max’ Collection this Summer, as the Nike Air Max 90 Hyperfuse, Nike Air Max 95 Hyperfuse and Nike Air Max 2012 Hyperfuse all get the Hyperfuse technology hookup along with bold neon colors to show off Nike’s innovation.

Check the video up top to learn more about the technology, and check the photos below to decide if these three pair of shoes will make your summer wish list.f

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