US Gambling Sites / Latest US Gambling Legal Updates & News 2022 / Oregon Lottery’s Scoreboard App to Rebrand to DraftKings

Oregon Lottery’s Scoreboard App to Rebrand to DraftKings

The Oregon Lottery Commission has approved a proposal allowing DraftKings to take over its online sports betting operations.

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In a meeting held on Thursday last week, members of the Commission voted unanimously to approve the migration of the Scoreboard App from its current provider SBTech to DraftKings’ platform.

The switch has been in the works since the Boston-based heavyweight acquired SBTech in a three-pronged merger valued at $3.3 billion last year.

Following the Thursday vote, the Oregon Lottery will hand over the duties of running the state-owned sportsbook to DraftKings. This will involve moving the app from SBTech’s solution to the provider’s updated platform, which will be integrated with DraftKings’ framework.

Consequently, the lottery-owned app will rebrand from Scoreboard to the DraftKings brand, which is more popular across the United States.

The Oregon Lottery Executive Director Barry Pack confirmed the Commission’s decision in a statement, citing a number of benefits such as corporate synergies and improved player experience for customers.

‘’There are a number of business benefits in terms of simplifying some of the structure and there are player benefits as the experience will be improved on the new platform,’’ said Pack.

Players who are currently registered with the Scoreboard Sportsbook will be required to sign up for new DraftKings accounts when the operator launches in the state.

When Will the New DraftKings App Launch in Oregon?

The Oregon Lottery is yet to provide a specific date or timeline for when the shift would take place.

However, a statement from the Lottery Executive Director suggests that the transition will take place soon to enable bettors in the state to place wagers on their favorite pro teams as the country enters a busy sports season. The regular NFL season starts in early September, and the MLB playoffs, NHL, and NBA seasons are scheduled to follow later in October.

Pack also said that the Lottery is working on making the transition as seamless as possible for bettors.

‘’One of the factors we’re going to have to work on soon is how to fit a transition from one platform to the other while still heading into a busy season of professional sports. Both the NFL and NBA are coming up here really soon. We want to make sure that we’re able to seize the right window when we have enough information to know what it’s going to take and how long it’s going to take to make the transition work,’’ the Lottery Executive Director said.

State of Oregon Sports Betting

The Beaver State was the eighth jurisdiction in the United States to launch a regulated sports wagering industry post-PASPA.

The state’s model provides for a single sports betting skin, with the Oregon Lottery being the only entity allowed to offer bookmaking services to Oregonians. However, the Lottery can contract a sports betting operator to run its wagering platform.

The OLC tapped SBTech to manage its operations in late May 2019 under controversial circumstances that saw interested parties question the financial terms of the partnership.

The OLC’s flagship sportsbook brand, Scoreboard App, launched in October 2019, allowing bettors in the state to wager on both professional and collegiate sporting events in a legal and regulated environment. The offering is legal to residents of the state and visitors who are at least 21 years old.

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