Carousel Groupâs SportsBetting.com has rebranded to MaximBet, thanks to a partnership with premier lifestyle brand Maxim. The brand made its debut in the regulated US sports betting market last week following a successful launch in the Centennial State.
Carousel Group first entered the booming Colorado sports wagering industry in September 2020 through a partnership with Johnny Nolonâs Casino in Cripple Creek. The company has been operating the SportsBetting.com brand in the state, which will now be replaced by the newly launched MaximBet app.
The launch comes five months after the operator announced a partnership with New York-based international men lifestyle magazine, Maxim. The platform will combine Carousel Groupâs vast bookmaking experience with Maximâs lifestyle brand to create a unique and immersive entertainment-centered betting experience for its customers.
Colorado is the first regulated US market for the MaximBet brand.
The sportsbook is also working on launching in 10 other states including New Jersey, Pennsylvania, Indiana, and Iowa, thanks to a multi-state market access agreement with Caesars Entertainment.
Integrating Epic Parties and the Maxim Lifestyle with Sports Betting
In its statement about the launch, the brand said that its state-of-the-art sportsbook would not only provide Coloradans with betting opportunities on the most popular sports, but it would also feature an unrivalled loyalty program to help bettors unlock premium experiences that money canât buy.
ââMaximBet is the first true lifestyle sports betting brand, designed with a customer first approach, offering great promotions and a full slate of leagues and props, all anchored around real-life rewards that players wonât be able to experience anywhere else. Everyone should sign up and come to our epic parties,ââ MaximBetâs CEO Daniel Graetzer said.
ââColoradans are passionate sports fans, and we canât wait to provide them with not only a user-friendly betting platform, but also ways to earn and enjoy money-canât-buy experiences and access through a partnership with Maxim,ââ ended the statement.
A look at MaximBetâs Features and Rewards
Just like other licensees in the Centennial State, MaximBet is offering odds on thousands of events across different leagues like the NBA, MLB, NFL, NHL, MLS, NASCAR, PGA, and MMA. The platform is also offering lines on international events like the Premier League and the UeFA European Football Championships.
When it comes to rewards, MaximBet is treating its new customers to a 100% match bonus up to $1000 on the first deposit, and automatic entry in the Max Rewards loyalty program so they can start collecting comp points for every wager placed.
In addition to these benefits, the brand is running an exclusive promotion that will see the winner get four tickets for the Super Bowl Game, which will be played at SoFi Stadium, Los Angeles, in February 2022.
The operator has also promised bettors access to branded merchandise, tournaments, star-studded parties and events, and all-expense paid trips to destinations like Miami, Los Angeles, New York City, and Las Vegas.
ââEvery interaction with MaximBet inches a player closer to the rewards they really want, such as unique merchandise and access to exclusive, one-of-a-kind experiences that only Maxim can offer, like the exclusive Halloween Party in Denver, or the Big Game Party Experience in LA in 2022,ââ said the sportsbookâs Senior Vice President of Operations Kai Olderog.
