Garnett Co. has this week completed a deal to go into partnership with Tipco USA Technology.
The deal, which spans a total of five years and is worth a total of $90 million, means that Tipco will become the sole sports betting and iGaming provider for Garnett. In total, more than 200 affiliated properties will host the content as a result of the partnership.
Garnett Co. is the parent company of USA Today, and the idea behind the five-year deal with Tipco is to provide sports betting content that is to be made available across the entire USA Today network. Additionally, as mentioned above, some of the content created as a result of the partnership will be made available across Garnett’s other affiliated websites and properties. Included in these are MMA Junkie, Golfweek, and For The Win.
In becoming Garnett’s exclusive sports betting and iGaming software and technology provider, Tipco will integrate the odds and upload betting trends across the platforms. On top of that, Tipco will also create and provide a number of free-to-play games for Garnett as well.
Tipco is a technology company, that’s perhaps not quite yet on the tip of the tongue in the US online gambling sphere. However, it is the top sports betting technology provider for numerous countries across the world - most notably in large European countries such as Germany.
With the US online sports betting market being in its relative infancy compared to other countries, it’s hardly surprising that a European and global industry giant has swooped in to seal one of the biggest partnership deals since the lifting of the PSAPA in 2018.
According to Garnett Chairman, Michael Reed, the audience across all of Garnett’s affiliated properties totals 46 million sports fans. Reed added that his audience “crave analysis, betting insights, odds and unique features”, all of which can now be provided thanks to their partnership with Tipco.
The first branded sports betting content from Garnett Co. and Tipco will likely be launched later this month (August 2021). The first operations will be made available in the East Coast gambling hub of New Jersey and the recently thriving online gambling state of Colorado. The planned late-August launch is to coincide with the beginning of the 2021/22 NFL season.
Players must be 21 years of age or older or reach the minimum age for gambling in their respective state and located in jurisdictions where online gambling is legal. Please play responsibly. Bet with your head, not over it. If you or someone you know has a gambling problem, and wants help, call or visit: (a) the Council on Compulsive Gambling of New Jersey at 1-800-Gambler or www.800gambler.org; or (b) Gamblers Anonymous at 855-2-CALL-GA or www.gamblersanonymous.org.
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