Garnett Co. to Launch Partnership with Tipico Sportsbook
Huge sports and casino fan
Huge sports and casino fan
Michael McKean is an experienced writer with a portfolio that includes work on the subjects of sport, gambling, travel and finance. With a background rooted in journalism, Michael first ventured into the professional writing world based in Switzerland, where he wrote for a number of language and travel sites and magazines before moving into the world of sports writing and gambling sites.
As an avid soccer fan, who follows everything from the Scottish lower leagues to the European elites, he has earned himself a solid reputation as a reliable football betting tipster and predictor. Outside of work, Michael has always gotten involved with grassroutes football everywhere he has worked and lived - UK, Spain, Portugal, Switzerland and Brazil - and still isn’t shy when it comes to pulling the boots on himself. As well as soccer, he has also developed a love of North American sports, particularly ice hockey - a love which began in Switzerland and saw him venture across the pond to follow the NHL. Moving away from dry land, he’s also a keen longboard surfer and is happiest when writing with a view of the ocean.
Garnett Co. has this week completed a deal to go into partnership with Tipco USA Technology.
The deal, which spans a total of five years and is worth a total of $90 million, means that Tipco will become the sole sports betting and iGaming provider for Garnett. In total, more than 200 affiliated properties will host the content as a result of the partnership.
About the Deal - Garnett Co.
Garnett Co. is the parent company of USA Today, and the idea behind the five-year deal with Tipco is to provide sports betting content that is to be made available across the entire USA Today network. Additionally, as mentioned above, some of the content created as a result of the partnership will be made available across Garnett’s other affiliated websites and properties. Included in these are MMA Junkie, Golfweek, and For The Win.
In becoming Garnett’s exclusive sports betting and iGaming software and technology provider, Tipco will integrate the odds and upload betting trends across the platforms. On top of that, Tipco will also create and provide a number of free-to-play games for Garnett as well.
Who Are Tipco?
Tipco is a technology company, that’s perhaps not quite yet on the tip of the tongue in the US online gambling sphere. However, it is the top sports betting technology provider for numerous countries across the world - most notably in large European countries such as Germany.
With the US online sports betting market being in its relative infancy compared to other countries, it’s hardly surprising that a European and global industry giant has swooped in to seal one of the biggest partnership deals since the lifting of the PSAPA in 2018.
Word’s From Garnett’s Chairman - Michael Reed
According to Garnett Chairman, Michael Reed, the audience across all of Garnett’s affiliated properties totals 46 million sports fans. Reed added that his audience “crave analysis, betting insights, odds and unique features”, all of which can now be provided thanks to their partnership with Tipco.
When Can We Expect to See the Branded Sports Betting Content?
The first branded sports betting content from Garnett Co. and Tipco will likely be launched later this month (August 2021). The first operations will be made available in the East Coast gambling hub of New Jersey and the recently thriving online gambling state of Colorado. The planned late-August launch is to coincide with the beginning of the 2021/22 NFL season.