As known from:
VA
Contains commercial content
US Gambling Sites / Detroit Lions Sign Sportsbook Partnership | Legal Football Betting

Detroit Lions Sign Sportsbook Partnership | Legal Football Betting

Publish Date: 30/05/2021
Fact checked by: Mark Lewis

Last week saw Detroit Lions becoming the latest football team to ink an partnership deal with a sports betting brand. The partnership will see BetMGM being designated as the Detroit Lions official sports betting partner. BetMGM is a joint venture between GVC Holdings and MGM Resorts International. This follows on from Denver Broncos being the first NFL team to have a partnership deal with a sports betting company last month.

The partnership deal will see the BetMGM brand featured on the team’s broadcast programming, stadium signage, and digital marketing assets. BetMGM will also be the presenting sponsor of the Lions Perks loyalty scheme and Lion Bingo games. Both of these are accessed from within the official Lions mobile app. 

The news follows on from a previously existing multi-year partnership deal between Detroit Lions and MGM Resorts. The Detroit Lions stadium, Ford Field, already features the MGM Grand Detroit Tunnel Club. Plus March saw the unveiling of the BetMGM Sports Lounge at the MGM Grand Detroit. Michigan is expected to be part of the next wave of states to fully legalize sports betting, and this partnership with the state’s biggest sporting franchise will gain BetMGM plenty of exposure.

BetMGM had already hit the headlines in August when it was announced that the sportsbook and casino gaming platform had become a sports betting partner with the Denver Broncos. This will see BetMGM providing fan experiences at the NFL team’s Empower Field at Mile High stadium. These include the BetMGM Lounge, exclusive travel packages and perks that can be gained through the M Life Rewards loyalty program. 

The Broncos had previously teamed up with FanDuel in June to make the gaming brand the team’s daily fantasy sports partner. Plus June also saw a deal between Denver Broncos and Betfred to include a sports betting lounge at the stadium along with in-stadium signage and media marketing opportunities.

This February saw the NFL allowing some football stadiums to have betting lounges while teams were permitted to sign sponsorship deals with online sportsbooks. The moves came about after a wave of deregulation regarding legalized sports betting in the US. The NFL had previously been sceptical about betting saying that it could threaten the integrity of the sport. 

But with teams like the Broncos and Lions rushing to sign up with sportsbooks, and the NFL even having signed partnerships with online bookmakers in overseas territories, it’s a remarkable turnaround for football and betting.

Read Also
Can I bet on American sports in Canada?
As you may already know, online and in-person sports betting is legal ...
Are there any Canadian-based sportsbooks?
Online sportsbooks are set to launch in Ontario in April 2022, with ...
captaingambling Weekly: DraftKings Online Debuts in Pennsylvania, and other news...
There are new events in the gambling word every day. Some news ...
captaingambling Weekly: Legalization of Sports Betting in Michigan draws nearer and other news…
With the year gradually coming to an end, there are some exciting ...
COVID-2019 Shuts Down Pennsylvania Casinos! The Five Best Online Casinos For You
Pennsylvania has a long history of casino gambling. But lately, things have ...
Top Betting Sites
Top Betting Promos
DraftKings Sport
DraftKings Sport
DraftKings Sport Review
4.6/5
FanDuel Sport
FanDuel Sport
FanDuel Sport Review
4.6/5
Bet365
Bet365
Bet365 Review
4.5/5
BetRivers.com
BetRivers.com
BetRivers.com Review
4.5/5
Caesars
Caesars
Caesars Review
4.5/5
DraftKings Sport
DraftKings Sport Promo
Bet $5 Get $150 Instantly
T&Cs apply
4.6/5
FanDuel Sport
FanDuel Sport Promo
Bet $5 Get $150 in Bonus Bets
T&Cs apply
4.6/5
Bet365
Bet365 Promo
$1000 in Bonus Bets
T&Cs apply
4.5/5
Place your first cash bet up to $1,000, and if the bet loses, you will have your wager refunded in Bonus Bets. T&Cs, time limits and exclusions apply. Gambling Problem? Call 1-800-Gambler 21+
Caesars
Caesars Promo
100% up to $1000
T&Cs apply
4.5/5
BetMGM Sportsbook
BetMGM Sportsbook Promo
up to $1,500 back in Bonus Bets
T&Cs apply
4.5/5
Get the latest updates in Sports and Casino via our Newsletter
header-hero-image
Our Team
The TSFJ FamMark LewisEddie Maisonet IIIJosh SchwartzDrew the DFS Guy
+2
The TSFJ Fam
The TSFJ Fam
TSFJ Contributor
Mark Lewis
Mark Lewis
Editor
Eddie Maisonet III
Eddie Maisonet III
Chief Editor TSFJ
Josh Schwartz
Josh Schwartz
Editor
Drew the DFS Guy
Drew the DFS Guy
DFS Expert
Dan Holmes
Dan Holmes
Sports Writer
Mike Goodpaster
Mike Goodpaster
Editor
Get the latest updates in Sports and Casino via our Newsletter

Players must be 21 years of age or older or reach the minimum age for gambling in their respective state and located in jurisdictions where online gambling is legal. Please play responsibly. Bet with your head, not over it. If you or someone you know has a gambling problem, and wants help, call or visit: (a) the Council on Compulsive Gambling of New Jersey at 1-800-Gambler or www.800gambler.org; or (b) Gamblers Anonymous at 855-2-CALL-GA or www.gamblersanonymous.org.

This site is using Cloudflare and adheres to the Google Safe Browsing Program. We adapted Google's Privacy Guidelines to keep your data safe at all times.

21+NCPG
Move to Top
Close
Players accepted in the US US Flag
Stake.us Exclusive Bonus
$25 No Deposit + 250,000 Gold Coins + 5% Rakeback
Promo Code
Copy
Visit Site
T&Cs apply, 18+
Payment Methods
Bitcoin
Litecoin
Ethereum
Dogecoin
Highlights
  • Exclusive Bonus Code: GBHSOCIAL
  • Redeem for Crypto
  • Earn Stake Cash for logging in!
Stake Originals
Dice
Crash
Plinko
Mines
×
Your Promo Code:
The bonus offer of was already opened in an additional window. If not, you can open it also by clicking the following link:
Visit Site