Carousel Group, a private company that offers online sports gambling in many countries, today announced that it is going to make its first public website available in America.
The site, called SportsBetting.com, will launch in Colorado. It will not be available in any other state at this point. The company recently got a license to operate in Colorado and will use the state to test out whether it can operate in the United States profitably. They will have both a website and an app.
"This is our first venture in the U.S. so our resources are focused and committed to the Colorado market," Carousel Group CEO Daniel Graetzer said. "Colorado and its residents embody what our company values – a progressive and innovative approach to business and life – so we are thrilled to be making our rookie debut in such a great state."
Carousel Group is partnering with local TV, radio, podcasts, and print, as well as restaurants and bars, to expand the brand's reach and awareness. Local businesses are encouraged to contact the company to present sponsorship opportunities.
The group also plans to support state-run charities and non-profit organizations
"We have built our business behind a team with more than 50 years of experience in the gaming industry. That, combined with our own technology, gives us a huge advantage over the competition," Graetzer added. "It's in our DNA to be innovative and with our own infrastructure we will offer something fresh, exciting, and customer-driven to the U.S. betting community."
Carousel Group uses its own proprietary software to run its gambling sites. That is in contrast to most sports betting sites that outsource their software. The company says that it allows them to customize all of their sites for the given market they are targeting.
Whether that approach will work in the United States is an open question. That's why they want to start out offering sports gambling in one state first and see how it goes. Americans tend to bet somewhat differently than people in the UK or other countries.
"We want to dig our heels into the grass and snow and make a lasting footprint in Colorado's community and economy," Graetzer said. "While some of our competitors have closed their doors and laid off employees in the U.S., we're looking to hire local talent."