Online gambling in the USA has only been legal for a short time and the operators are already involved in an insane competition for market shares. Looking at the New Jersey market, dozens of operators have already entered the race, each looking to make the most of the current situation.
888casino NJ is one of these companies. With a massive international reach and plenty of success all around the world, 888 are looking to become one of the main brands in the USA as well and they have started making moves towards it. After signing a deal with MGM in 2018, 888casino NJ has now made partnership with the New York Jets which will see their brand appear all over the club’s MetLife Stadium.
The practice of gambling operators sponsoring sports teams is one with a long tradition. The likes of 888casino have already been doing similar things with soccer and basketball teams in Europe and sponsoring NFL teams in the USA only makes sense.
888casino is the first gambling company to sponsor one of the NFL teams, however, which makes them pioneers of sorts. The people responsible for the deal at 888 have announced that they could not be happier with the deal and that it is a sort of dream come true for the company which has always aimed towards entering the US market.
Now that this first deal was made, it can be expected that further partnerships between gambling companies and NFL teams will ensue. Without a doubt, all the major US casinos and bookies will be looking to have their name associated with one of the leading sports organizations, so it remains to be seen which teams partner with which operators.
The Details of the Deal
The particulars of the deal between New York Jets and 888casino are quite straight forward. In a deal that is very similar to those that companies have with European soccer teams, 888casino agrees to show Jets logo on their website and in any promotional materials of their own, while the Jets agree to display 888casino logos on their MetLife Stadium and in other club related locations.
With companies like 888casino only appearing in the market a short time ago, it is marketing like this that they will need to effectively break into the American landscape. The deal is still fresh and we don’t know what specific results 888casino can expect, but it can be said with confidence that new signups will begin to pour into the site now that their name is so closely associated with a massive football organization such as the Jets.