These days many companies in America are struggling. 888 Poker is not one of those companies. They saw a remarkable 60% increase in revenue during the month of April. If they can continue growth at that level, they may end up one of the biggest success stories of the year 2020.
888 Poker had to overcome a lot of obstacles to achieve that growth. The biggest one was the scandal that hit online poker in America 15 years ago. At that point, online poker was quasi-legal in America. Then it was revealed that using software or malware some people were able to see other people's cards. This led to lots of investigations and eventually online poker was made illegal in America.
Now poker is coming back – but under a lot more regulation. And that increased regulation seems to be working.
“This is the first time in a long time that there is a growing poker network, and we are showing that there is a strong demand in the U.S. as long as there is a secured environment,” Yaniv Sherman, gambling and sports betting expert and Head of Commercial Development at 888 Holdings, said.
One of the things that set 888 Poker apart is that it separates people by skill level. That keeps the sharks from simply coming on and taking all of the money from new players. They have an algorithm in place that tracks how often you come on to the site and how well you do. Play more and win more and you will be put against more skilled players. Play less or lose more and you'll get to play against less experienced players.
“We’re looking to see if we can get that message across and let more people play for real money, and we know how to keep the novices away from the sharks,” Sherman said. “This is not the Wild, Wild West that existed in the early 2000s.”
So the path to success seems to be increased regulation and software the keeps players playing against people who have the same skill level they do. 888 Poker seems to have demonstrated that that is the secret to their greatly enhanced revenue.
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